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Using the skills section to maximize your Linkedin reach


Linkedin makes it easy to apply for jobs. With the single click of a button, you can submit an application based on your Linkedin profile. Hoorah! A quick, simple process -- the complete opposite to the rest of the job hunt.

But just as simple as it is for you, so too for thousands of others who are after the same position you're qualified for. So how do you find ways to stand out as you swim through the Linkedin application pool? We have two key strategies you can use get ahead.

Showcase Your Skills

Identify and feature your strongest skills in the designated section on your profile. Create a combination between hard and soft skills, and align the skills you have with the skills that are required in the position you aspire to land. This section is essential in integrating "keywords" onto your profile, ensuring that when someone looks for a candidate with your skillset, you pop up in the search.

According to data that Linkedin has collected over the years, a Linkedin profile with five or more skills appears in 27x more searches than those with fewer listed. That's a huge advantage!


A Linkedin profile with five or more skills appears in 27x more searches.

Through data collection, Linkedin learned that 86% of hiring managers wanted a way to confirm a candidate's expertise with hard skills. Linkedin added a feature called "Skills Assessment" that allows users to test their hard skills as a way to verify their claims. Take a short hour of your time to tackle a few of these assessments so that hiring managers can gauge your aptitude for the skills you listed on your profile.

Sarah Sax is the Founder of Write For The Job.

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